May is Melanoma month and we want you to #GetNaked to save your life.
During the month of May, we shift our #GreatSolesGives campaign towards the dangers of Melanoma and the power of self-screening and early detection. Throughout the month we will be sharing information and tips that will help to protect you this summer. We will be doing announcing special promotions and products whose proceeds will benefit the Melanoma Research Foundation (MRF) and their commitment to fund innovative research and awareness through the #GetNaked campaign.
Why Are We So Worried About Melanoma?
Melanoma continues to be one of the leading causes of cancer in men and women. The statistics for this disease are staggering:
As we begin the month of May it is important to us to get in front of as many people as possible and remind them about how to protect themselves and enjoy the sunshine responsibly.
What We Will Be Doing?
Throughout the month we will be sharing with you critical information about Melanoma. We are asking our community to #GetNaked and learn how to do skin exams for early detection of Melanoma. Follow us on social media at @greatsoles and the hashtag #getnaked to learn more.
The color of Melanoma month is black, therefore we are dedicating 100% of the net proceeds from sales of our Black Classic Sport Sock to the MRF. We also blacked out our logo on our website and social media to draw attention and increase awareness of Melanoma May.
What Does This Mean To Us?
8 years ago we lost someone near to our hearts to Melanoma. He was a husband, a father, a brother and a close friend. The depth of this loss - and the need to heal - was the inspiration for Great Soles. Great Soles dedicates Melanoma May to Mark Rosenblatt, as well as the many others that we have all loved and lost. Nothing could have ever prepared us for the pain of losing someone that close, but we had to decide - would we let the pain control us or would we make it drive us?
When we lost Mark the need to heal drove two sisters to combine their passions and create Great Soles. Without that focus that only loss could create, we would never have been the company that we are today. That is why we focus our company’s attention every May to Melanoma. To remember where we came from and remember who we lost.
Let us know if we can partner with you for any local event or studio fundraising activity that supports the fight against Melanoma during the month of May.
Contact firstname.lastname@example.org to get involved
1 American Cancer Society. Cancer Facts & Figures 2015.
2 Bleyer A, O’Leary M, Barr R, Ries LAG: "Cancer epidemiology in older adolescents and young adults 15 to 29 years of age, including SEER incidence and survival: 1975-2000." Bethesda, MD: National Cancer Institute; 2006.
3 Pfahlberg A, Kolmel KF, Gefeller O. Timing of excessive ultraviolet radiation and melanoma: epidemiology does not support the existence of a critical period of high susceptibility to solar ultraviolet radiation-induced melanoma. Brit J Dermatol March 2001; 144:3:471
4 Wu S, Han J, Laden F, Qureshi AA. Long-term ultraviolet flux, other potential risk factors, and skin cancer risk: a cohort study. Cancer Epidemiol Biomar Prev; 2014. 23(6); 1080-1089.
5 Wehner M, Chren M-M, Nameth D, et al. International prevalence of indoor tanning: a systematic review and meta-analysis. JAMA Dermatol 2014; 150(4):390-400. Doi: 10.1001/jamadermatol.2013.6896